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Potentia Gravida
role: strategy/concepting/big idea/copywriting
school: Miami Ad School
award: D&AD New Blood Award
Potentia Gravida - creating a new term to define the first 12 weeks of pregnancy to take the pressure out of women who are about to take a pregnancy test, and give them an option right from the beginning: potentially pregnant. Stopping the debate between left and right-wing parties in Latin America discussing abortion laws.
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brand: The Case of Her & Hey Jane
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