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Potentia Gravida

role: strategy/concepting/big idea/copywriting 

school: Miami Ad School

award: D&AD New Blood Award 

Potentia Gravida - creating a new term to define the first 12 weeks of pregnancy to take the pressure out of women who are about to take a pregnancy test, and give them an option right from the beginning: potentially pregnant. Stopping the debate between left and right-wing parties in Latin America discussing abortion laws.

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brand: The Case of Her & Hey Jane 

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